If there is one thing I don't fall prey for with over the top advertising is believe it. I particularly hate it when celebrities are used because they wouldn't use that product ever. All they see are £ signs. So a couple of months ago I saw this advert.
In the USA and Australia they are known 'Shape Ups' and my response was "what a load of rubbish!." There are some adverts that make me angry and this was one. I am one of these girls that would love to have more toned legs and a tighter butt but seriously these magic trainers were going to give me it? Also at a cost of £90/$150 might I add.
I go to the gym a few times a week for classes and workouts. In February I noticed my trainers were falling to bits. They were becoming uncomfortable to wear and I could not wait to get them off again. Then my friend mentioned about the Reebok Easytones and I hampered on about how I refused to give into that hoo-ha! Then my Mum said if I go to the gym regularly I might as well pay a decent price for a pair. She's always right. I was searching the internet one night for some and low and behold the 'Easy Tone' advert appeared on my telly. So I thought what the heck? I'll check them out. They had nice colours *check*. They had a really nice style *check*. The price was ridiculous! *uncheck* so I headed over to eBay. They had the Easy Tones for half the price in my size. I acted on impulse and bought them.
I have to say they are magic shoes. I wish I did not believe the advertising but these shoes do give you toner calves. I am not sure about the tighter butt element yet. My friend bought a pair as well and she disagrees but she uses them once a week. You have to wear these for more than a couple of hours a week to see their benefit. The Easy Tone company state that each pair has "exclusive air moving technology with balance ball inspired pods. This creates micro-instability and softness with every step" a load of mumbo jumbo? I think so.
Basically on the bottom of each shoe there is what I can only explain as an air ball. The actual sole of the shoes do not flatly touch the floor. So as you walk you almost feel like your walking on bubble wrap. This is what creates the 'instability'. Naturally your muscles want to be stable so it makes them work harder to get a balance as you walk. I particularly find them really good when running! As my feet do not feel they are touching the treadmill/ground properly so I work faster to make it feel like I am running. If that makes sense? My calves do look more toned but I think I need to work harder on the butt part.
So for someone who turns her nose up at OTT advertising I have to say I like these shoes. I would not buy them at their retail price, so shop around. However, I do recommend them!
Do you give into advertising? Have you used these shoes?